Marketing was the first department where AI arrived at scale, and it shows. The volume of published material has gone up and the amount of it worth reading has not. This course is about the difference. It assumes you already have a brand, a budget and a deadline, and that what you need is work you can put your name on, produced faster than you produce it now.
Day one starts with voice, because every other exercise depends on it. You take your own best published work and build a brand voice prompt from it: the vocabulary, the sentence length, the claims you are permitted to make, the words your organisation never uses. Then you use it. One campaign message becomes a landing page, three advert variants that differ in one deliberate way, an email sequence and a set of social posts, all in the same voice. Alongside that you learn to research an audience with an assistant and then verify what comes back, because a confident invented statistic in a client deck costs far more than the hour it saved.
Day two is production and channels. You generate on-brand images in Adobe Firefly, using style references so the third image still looks like the first, and resize one design for every placement in Adobe Express with a brand kit doing the repetitive work. You cut a long asset into a month of social posts shaped for each platform. Campaigns running in Sri Lanka get their own session on Sinhala and Tamil copy, where you test what a model produces, decide what needs a human translator, and work out how to keep a bilingual campaign consistent across channels.
The last half day is the part that protects the budget. You set up an A/B test with one variable, a metric that matters and a sample size you can realistically reach, so the result means something when it arrives. You summarise campaign and analytics data into a report that says what happened and what you changed, without letting an assistant invent a trend that is not in the numbers. Then you finish on the rules: what has to be disclosed, what a paid advert may not contain, and which customer data must never be pasted into a public assistant.
You leave with a brand voice prompt, a campaign plan, a complete set of assets for one campaign, a social calendar and a test plan, all built on your own brand rather than a sample one. The course runs live online, in the classroom in Colombo, or privately for a marketing team, and is priced in LKR for Sri Lanka and USD internationally.
