Digital Marketing and Analytics — 24–25 Nov 2026

කවදාද

24–25 Nov 2026

09:00–16:00 +0530 · 03:30–10:30 UTC

කොහේද

ඔන්ලයින්

Asia/Colombo

මෙම පාඨමාලාව ගැන

Two days on search, paid social, email and measurement: a one-page plan, GA4 and Search Console set up, UTM tagging and a dashboard a manager can read.

ඔබට කළ හැකි වන දේ

• Write a one-page marketing plan for a real business stating the audience, the offer, the channels, the budget and the numbers it has to hit.
• Calculate conversion rate, cost per acquisition and return on ad spend from your own figures, and work out what a channel must deliver to be worth running.
• Do keyword research and map search terms to the pages that should answer them.
• Rewrite titles, meta descriptions and headings on pages that already receive impressions, using Search Console data rather than guesswork.
• Build a Google Search campaign with a clear account structure, match types, negative keywords, ad copy and a matching landing page.
• Build a paid social campaign in Meta Ads Manager with an objective, audience, placements, creative and a daily budget, saved as a draft.

ඇතුළත් වන දේ

• Class recording, available for 12 months
• Practice business pack: website, sample data and ad accounts to work in
• Course workbook covering every step demonstrated in class
• Editable templates: one-page plan, campaign budget calculator, UTM naming sheet and reporting dashboard
• MyLearnPlus certificate of completion
• Instructor email support after the class for questions on the exercises
• One free repeat of the same live class, terms shown on the booking page