Self-paced

Digital Marketing and Analytics — Start any time

Two days on search, paid social, email and measurement: a one-page plan, GA4 and Search Console set up, UTM tagging and a dashboard a manager can read.

When

Start any time

See the whole schedule

Where

Start any time

Start the moment you buy it, work at your own pace, and keep access for twelve months.

Asia/Colombo

About this course

Beginner 2 days · 12 hours Google Analytics 4, Google Search Console and Looker Studio, cur

Two days on search, paid social, email and measurement: a one-page plan, GA4 and Search Console set up, UTM tagging and a dashboard a manager can read.

What you'll be able to do

  • Write a one-page marketing plan for a real business stating the audience, the offer, the channels, the budget and the numbers it has to hit.
  • Calculate conversion rate, cost per acquisition and return on ad spend from your own figures, and work out what a channel must deliver to be worth running.
  • Do keyword research and map search terms to the pages that should answer them.
  • Rewrite titles, meta descriptions and headings on pages that already receive impressions, using Search Console data rather than guesswork.
  • Build a Google Search campaign with a clear account structure, match types, negative keywords, ad copy and a matching landing page.
  • Build a paid social campaign in Meta Ads Manager with an objective, audience, placements, creative and a daily budget, saved as a draft.

What's included

  • Class recording, available for 12 months
  • Practice business pack: website, sample data and ad accounts to work in
  • Course workbook covering every step demonstrated in class
  • Editable templates: one-page plan, campaign budget calculator, UTM naming sheet and reporting dashboard
  • MyLearnPlus certificate of completion
  • Instructor email support after the class for questions on the exercises
  • One free repeat of the same live class, terms shown on the booking page
Digital Marketing and Analytics