Live online
Digital Marketing and Analytics — 13–14 Oct 2026
Two days on search, paid social, email and measurement: a one-page plan, GA4 and Search Console set up, UTM tagging and a dashboard a manager can read.
When
13–14 Oct 2026
09:00–16:00 +0530 · 03:30–10:30 UTC
| When | How |
|---|---|
| Tuesday 13 Oct 2026 | 09:00–16:00 |
| Wednesday 14 Oct 2026 | 09:00–16:00 |
Where
Online
Asia/Colombo
About this course
Beginner
2 days · 12 hours Google Analytics 4, Google Search Console and Looker Studio, cur
Two days on search, paid social, email and measurement: a one-page plan, GA4 and Search Console set up, UTM tagging and a dashboard a manager can read.
What you'll be able to do
- Write a one-page marketing plan for a real business stating the audience, the offer, the channels, the budget and the numbers it has to hit.
- Calculate conversion rate, cost per acquisition and return on ad spend from your own figures, and work out what a channel must deliver to be worth running.
- Do keyword research and map search terms to the pages that should answer them.
- Rewrite titles, meta descriptions and headings on pages that already receive impressions, using Search Console data rather than guesswork.
- Build a Google Search campaign with a clear account structure, match types, negative keywords, ad copy and a matching landing page.
- Build a paid social campaign in Meta Ads Manager with an objective, audience, placements, creative and a daily budget, saved as a draft.
What's included
- Class recording, available for 12 months
- Practice business pack: website, sample data and ad accounts to work in
- Course workbook covering every step demonstrated in class
- Editable templates: one-page plan, campaign budget calculator, UTM naming sheet and reporting dashboard
- MyLearnPlus certificate of completion
- Instructor email support after the class for questions on the exercises
- One free repeat of the same live class, terms shown on the booking page
