This is a working library rather than a list of clever prompts. Each entry is a template with the variable parts marked, a note on when to use it, and a note on what to check before the output goes anywhere. It is supplied as an editable document so you can adapt the wording to your own studio and add your own.

What is inside

  • Interrogating a brief — prompts that make the assistant ask you the eight questions a good account manager would ask before anyone opens a design application.
  • Concept and direction — generating genuinely different routes rather than five versions of one idea, and pressure-testing a concept against the brief.
  • Copy for design — headlines to a character count, body copy that fits a defined space, captions, and cutting existing copy to fit a layout without losing the point.
  • Image direction — a structured pattern for generative image prompts covering subject, composition, lens and framing, lighting, palette and finish, plus what to exclude.
  • Accessibility — alt text that describes function rather than decoration, and plain-language rewrites.
  • Client communication — presenting a design decision, responding to vague feedback, chasing an approval politely, and scoping an extra request that arrived as a casual message.
  • Feedback triage — turning a scattered list of comments from four people into a single ordered action list with conflicts flagged.
  • Review and critique — a self-review pass that names the weakest parts of a draft instead of praising it.

Three entries in full

Brief interrogation. "I am about to start [deliverable] for [client, one line on what they do]. Before writing anything, ask me up to eight questions that would materially change the design. Ask one at a time and wait for my answer. Then summarise the brief in under 120 words, and list anything I still have not told you."

Copy to fit a space. "Rewrite the paragraph below so it fits in [number] characters including spaces. Keep the meaning and the specific detail. British English. No marketing language. Give three versions at different lengths: exactly at the limit, ten per cent under, and twenty per cent under."

Feedback triage. "Below is unedited feedback from three reviewers on one design. Produce: an ordered action list with the reviewer named against each item, a list of comments that contradict each other, and a list of comments that are matters of taste rather than the brief. Do not attempt to resolve the contradictions yourself."

How to use it

Copy the file, keep it where your team keeps its shared documents, and change the prompts until they sound like your studio. A prompt library is only useful if it is edited: the value is in the second version, after somebody has used an entry on a live job and improved the wording.

One rule travels with every entry. The person who sends the work owns the work. These prompts speed up drafting and thinking; they do not check facts, they do not know your client, and nothing produced with them should reach a client without a human reading it properly.

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